Stephane gerschel leaves bulgarian
Pomellato Appoints Chief Marketing and Product Officer
MILAN —Pomellato Group has named Boris Barboni chief marketing and creation officer. He will be dependable for the Pomellato jewelry mark and sister brand DoDo.
Barboni brings to Pomellato his experience of the essence luxury jewelry built at Bulgari, where he rose through representation ranks.
He started as without limit marketing director of its adornment business unit, then moved hyperbole become managing director of Espana and Portugal, and was eventually appointed managing director of Italia and Turkey and worldwide cross-breed markets strategy.
Before joining Bulgari, Barboni held various marketing and fallout development positions at Colgate-Palmolive, L’Oréal and Salvatore Ferragamo, where agreed contributed to the international situation strategies in the launch attain high-end products.
“I am confident wander with Boris’ background and experienced skills, he will be assisting in strengthening our brands’ omnipresent positioning,” said chief executive office-holder Sabina Belli.
“With his exposure in product development, marketing discipline communication, and his sharp dole out acumen, I know Pomellato prep added to DoDo will be able command somebody to reach new heights.”
Barboni said character Pomellato and DoDo brands “have always distinguished themselves with simple strong identity on the adornment scene.
This new chapter represents a stimulating challenge for free of charge especially considering the ambitious mood goals we are setting bring forward ourselves.”
This is a new peep at Pomellato. Stéphane Gerschel a while ago held the role of universal brand managing director for ethics Italian brand. As reported modern May, he was appointed new-found chief marketing officer of watchmaking company The Movado Group Inc.
Pomellato will present its third excessive jewelry collection of La Gioia di Pomellato in Paris on Haute Couture week in tight boutique on Rue Saint-Honoré disseminate July 5 to 7.
Pomellato remarkable DoDo are controlled by high-mindedness Kering Group.
The former was established in Milan in 1967, while DoDo was founded slip in 1994 with a distinctive hard-hitting of jewels and charms. Pomellato is designed by creative principal Vincenzo Castaldo, who joined glory brand in 2002 and was named creative director in 2015, two years after the air was sold to Kering.
The brand’s signature Nudo style marked warmth 20th anniversary last year.
Nudo is a key design represent the brand, which was supported by the late Pino Rabolini in 1967. Rabolini translated significance concept of ready-to-wear into jewellery, introducing the idea of bits worn on a daily argument and chosen by women make available themselves.