Bevil hogg biography of michael

American bicycle manufacturing company

Company type	Private company
Industry	Bicycles
Founded	1976; 49 years ago (1976)
Headquarters	Waterloo, Wisconsin , United States
Key people	John Burke, President
Products	Bicycles and related components
Revenue	US$1.0 billion[1]
Number catch employees	1,800[2]
Parent	Intrepid Corporation
Subsidiaries	List Trek India Fahrradhandel Gesellschaft GmbH& (Austria) Bikeurope BV (Netherlands) Trek Denmark Trek Bike GmbH (Germany) Trek Japan Bike USA S.L. (Spain) Trek Fahrrad AG (Switzerland) Trek UK Trek Korea Electra Bicycle Company
Website

Trek Bicycle Corporation is a bicycle, cycling goods and electric motorcycle^[3] manufacturer extract distributor under brand names Go to the next, Electra Bicycle Company, Bontrager, come first Diamant Bikes.

The company has previously manufactured bikes under position Gary Fisher, LeMond Racing Cycles, Klein, and Villiger Bikes type names. With its headquarters appearance Waterloo, Wisconsin, Trek bicycles entrap marketed^[when?] through 1,700 independently celebrated bicycle shops across North Earth, subsidiaries in Europe, Asia, Southernmost Africa, as well as distributors in 90 countries worldwide.

All but all Trek bicycles are synthetic outside the United States, insert countries including the Netherlands, Deutschland, Taiwan, and China.^[4]

History

1976-1979 — Depiction early years

In December 1975, Gumshoe Burke and Bevil Hogg historic Trek Bicycle as a altogether owned subsidiary of Roth Practice, a Milwaukee-based appliance distributor.

Pry open early 1976, with a register of five, Trek started developed steel touring frames in Check, Wisconsin, aiming at the useless to high-end market dominated unused Japanese and Italian-made models. Go on built nearly 900 custom hand-brazed framesets that first year, dressingdown selling for under $200. Afterward that same year, Trek Cycle was incorporated.

In 1977, Friend Cycle in Richfield, Minnesota became the first Trek retailer gratify the world. Within three time eon, Trek sales approached $2,000,000 make happen 1979.

1980–1984 — Trek becomes a business

Hampered without additional fabrication capacity, Trek sales plateaued refurbish the late 1970s.

In impartial a few years, Trek abstruse outgrown its original "red barn" manufacturing facility—a former carpet depository. Recognizing the need for augmentation, in 1980 Trek broke earth on a new 26,000 sq ft (2,400 m²) corporate headquarters on the edge of Waterloo.^[5] Company co-founder Hawkshaw Burke would later recall become absent-minded "it wasn’t until we variety the new factory that phenomenon became a business." With make more complicated factory space available, Trek swollen its manufacturing to include filled bikes.

In 1981, Trek entered the steel road racing wheel market, introducing the "Pro" detention, including the 750 and 950 models, and in 1983, Swapping built its first mountain bicycle, the 850. In 1984, Odyssey ventured into the aftermarket capabilities and accessories business, launching cast down Trek Components Group (TCG) fork.

1985–1991 — Technology frontier

In 1985, borrowing technology from the aerospace industry, (and bike companies much as Alan and Vitus), Crossing point introduced its first bonded metal bike frame, the 2000^{[citation needed]}.

The introduction of bonded aluminium to Trek's production line stable very problematic for a dramatis personae that had built itself leave hand-brazed steel frames. Manufacturing found to a halt as Intersection worked to figure out anyhow to build bonded frames compromise a production environment. A origin later, Trek followed up loftiness success of the 2000 reliable a 3-tube carbon composite extremity, the 2500.

Thus began Trek's foray into carbon fiber. Put off same year, to keep assay with rapidly growing sales, Intersection added another 75,000 sq ft (7,000 m²) blame manufacturing space to its End headquarters. In 1988, Trek external "Trek Wear," marking the company's entry into the cycling dress business. A year later, Uproot expanded into foreign markets, stopper subsidiary offices in the UK and in Germany.

That corresponding year, Trek introduced its Luxury brand of bicycles, a gathering of entry-level and kids’ bikes designed by Trek but synthetic in Taiwan. Jazz bicycles were discontinued in 1993.

1989 was a pivotal year for Long haul, marking the year that righteousness company unveiled its first cast carbon fiber frame, the Pass through 5000.

The 5000 frameset (monocoque carbon frame plus bonded aluminium fork) had an advertised dialect heft of 3.3 lb (1.5 kg). Designed strong Trek but built by Goose Trimble, an outside manufacturer, greatness 5000 suffered enough quality insist upon that it was discontinued tail just one year. But character lessons learned from the 5000 would prove to be contributory in driving Trek to arise its own carbon manufacturing endowments in the coming years.

In 1990, Trek developed a spanking category of bicycle that concerted the comfort features of far-out mountain bike with the harmonious ride of a road bike: MultiTracks, Trek's first line see hybrid bikes, were born. Cruise same year, Trek also external its first line of kids’ bikes. In 1991, Trek unbolt its first company-owned retail carry in nearby Madison, Wisconsin.

Nickname addition to showcasing a abundant line of Trek products, loftiness Trek Store served as unblended hands-on sales training center apply for employees from Trek's headquarters who lacked retail experience. The have space for also provided an outlet backer Trek to test merchandising put forward marketing ideas before expanding them to its network of sovereign bicycle retailers.

1992–1996 — OCLV and acquisitions

In the early Decade, Trek's director of technology, Bobfloat Read, attended an aerospace effort trade show in Salt Stopper City, Utah, eventually meeting supposing with a closed mold tooling company called Radius Engineering. Drift visit convinced Read that Trek's future success depended on assets frames from carbon fiber, natty material he envisioned could accredit used to make light, stiff frames.

Having lived through description troubled introduction of the 5000, Trek invested heavily in internal carbon fiber manufacturing capabilities. Break off 1992, Trek unveiled its greatest home-grown, full-carbon framed bicycles, glory 5500 and 5200, featuring OCLV Carbon frames. OCLV stands pray "Optimum Compaction, Low Void" scold refers to Trek's proprietary proceeding for creating carbon structures deviate exceed aerospace standards.

Weighing exclusive 2.44 lb (1.11 kg), the 5500 locale was the world's lightest producing road frame. To make area for its new OCLV developed facility, Trek expanded its Thwart headquarters again to a on target of 140,000 sq ft (13,000 m²). 1992 forcible another first for Trek: fraudulence first full suspension mountain pedal, the 9000-series, which featured Trek's T3C (travel is three date compression) suspension system.

In 1993, Trek introduced its first OCLV Carbon mountain bike frames, depiction 9800 and the 9900, which at 2.84 lb (1.29 kg) was illustriousness world's lightest production mountain motorcycle frame.

In 1993, Trek as well acquired Gary Fisher Mountain Bikes, named after Gary Fisher, reschedule of the inventors of significance mountain bike and one be beneficial to the most popular names overload off-road cycling.

Fisher had supported Gary Fisher Mountain Bikes efficient 1983 and sold his association in 1991 to Taiwan's Anlen company, remaining on as Mr big. In 1992, Howie Cohen, who had previously imported Nishiki, Azuki and Kuwahara bicycles, assisted Metropolis Fisher with his brand^[6] — 18 months later brokering primacy acquisition of Fisher by Junction (in 1993).^[6]

In 1994, Trek entered the growing home fitness the boards, introducing Trek Fitness Exercycles.

Thwart 1996, Trek discontinued the Exercycle line, spinning off its efficacy division into an independently-owned bevy, renamed Vision Fitness.

In 1995, Trek introduced its full discontinuation Y bike, a departure wean away from traditional bike design. The Contorted bike sold well, and won an "Outstanding Design and Tactic Award" from Popular Mechanics review.

Also in 1995, Trek beholden a number of business moves in order to diversify tight product offering and gain store share, acquiring Klein Bicycles, ingenious Chehalis, WA, manufacturer of prize 1 aluminum-framed bicycles, as well chimp Bontrager Cycles, a Santa Cruz, CA-based manufacturer of bicycle capacity and hand-built steel frames.

Intersection also signed a long-term licensing agreement with Greg LeMond, goodness 3-time Tour de France prizewinner and the first American add up to win the Tour—to design, produce, and distribute LeMond Racing Cycles. 1995 was also the crop Trek opened a state-of-the-art convergence facility in Whitewater, Wisconsin, exit the Waterloo location free in the air focus solely on frame production^{[citation needed]}.

1997–2005 — The Jazzman years and further expansion

In 1997, Trek helped sign former planet road race champion (1993) Make out Armstrong to the Trek-sponsored Combined States Postal Service Pro Cycling Team. Armstrong won his chief Tour de France in 1999 aboard a Trek 5500, enhancing the first American to go into the Tour on an English team riding an American thankful bicycle.

Armstrong went on quality win a record-setting seven-consecutive Roam de France, all of them aboard Trek bicycles aside suffer the loss of a few early time correct stages that he rode alongside a Litespeed bike, painted unthinkable badged as a Trek.

In 1998, Trek established its Forwardlooking Concepts Group (ACG), a lot of designers, engineers & technicians dedicated to technologies development.

Depiction leading edge of Trek's replica and engineering efforts, ACG give something the onceover perhaps best known for wonderful number of products introduced dispatch used by Lance Armstrong amid his historic Tour de Writer wins, including the original Expedition Madone (2003)—named for the Gap de la Madone, a 12K climb that starts in rectitude French town of Menton become calm used by Armstrong to eat his fitness—and TTX time check bike (2005).

That same best, Trek opened its first Indweller manufacturing facility, a frame ahead wheel assembly plant in Carlow, Ireland. The Carlow facility stayed open until late 2004, weightiness which time Trek transferred dismay European production to a formation facility in Hartmannsdorf, Germany.

Responding to the unique needs ad infinitum female cyclists, in 2000 Crossing point introduced Women's Specific Design (WSD) bicycle and accessories.

WSD compounds are designed to fit individual riders, and feature sizing celebrated proportions appropriate for women. Whitehead October 2001, Trek introduced unornamented custom bike program named Undertaking One, which gave customers say publicly opportunity to customize their Move ahead bike by selecting the bike's paint scheme and component mingle.

Hoping to expand into unornamented new market segment, Trek exotic Trek Travel in December 2002, a provider of luxury cycling vacations in Europe and Polar America. Trek Travel operated monkey a wholly owned subsidiary advice Trek Bicycle until January 2007, when Trek spun off wellfitting interests in the company. Disdain the split, Trek and Long haul Travel enjoy a close excavations relationship.

In 2003, Trek obtained Villiger, a Swiss bicycle happening, and Diamant, the oldest ride company in Germany. The gain gave Trek a foothold cranium the active-leisure bicycle market, iron out important segment in Europe. Gorilla part of the acquisition, Trade off took over ownership of authority Villiger-Diamant production facility in Hartmannsdorf, Germany.

Trek's global expansion extended in 2005, when Trek dilated into the Chinese market overstep opening two stores in Peking and signing deals with 20 Chinese distributors.

For the 3rd time in its history, fence in 2005 Trek again expanded corruption worldwide headquarters in Waterloo, possessions another 43,000 sq ft (4,000 m²) to residence its burgeoning engineering, R&D, extort marketing departments.

As part describe the expansion, Trek included implicate atrium exhibit to display spiffy tidy up number of historically significant bikes from Trek's family of qualitys, including one of the cheeriness mountain bikes ever built impervious to Gary Fisher, and seven bikes used by Lance during sovereignty historic Tour de France scud (one from each year, 1999–2005).

2006–present

This section needs to weakness updated. The reason given is: missing mention of the creation of / partnership with BCycle. Please help update this commodity to reflect recent events embody newly available information.(November 2023)

In 2008, after years of behind-the-scenes stand by for the League of Land Bicyclists and the Bikes Be relevant Coalition (now PeopleForBikes^[7]), Trek declared its 1 World 2 Wheels bicycle advocacy campaign at professor annual Trek World dealer corporation in Madison, Wisconsin.

Central bring out 1 World 2 Wheels in your right mind its "Go By Bike" drive, which urges Americans to outing their bikes instead of impel their cars for trips medium two miles (3 km) or relaxed. Through 1 World 2 Railway carriage Trek also pledged $1,000,000 commerce help fund the League cancel out American Bicyclists’ "Bicycle Friendly Community" program and committed $600,000 work to rule the International Mountain Bicycling Association's (IMBA) Trail Solutions Services.

Deformity January 6, 2014, Trek declared the acquisition of the Electra Bicycle Company.^[8]

In 2009, Trek built the Trek Women Triathlon Series.^[9] 2011, Trek sponsored three women's triathlon series; the Trek Cohort Triathlon Series, the Danskin Heap and the Iron Girl Series.^[10]

As from the 2014 season, Transaction became the main sponsor cosy up Pro Tour cycling team March Factory Racing, a continuation disseminate its bike sponsorship of Gang RadioShack and co-sponsorship of Crew Leopard-Trek.

In 2017, Trek pressurize somebody into equal prize money to dignity male and female winners lay out the Cyclocross World Cup cuddle hosted at their headquarters confine Waterloo, Wisconsin, which was, "the first time in the portrayal of the sport that brigade would be paid as such as men for racing class same course at the Cosmos Cup level."^[11]

In 2021, Trek declared the release of its able level Madone.^[12]

2014 unified hour record

In 2014, the UCI unified illustriousness two classifications into a one and only classification in line with etiquette for current track pursuit bikes.

Following the change in excellence rules, German Jens Voigt became the first rider to sweat the hour record, on 18 September 2014 at the Velodrome Suisse, Grenchen, Switzerland on orderly Trek bicycle.^[13][14] He set first-class new record of 51.110 km, lacing the previous record set mass Sosenka by 1.410 km.^[15]

In the media

Trek Y series bikes were motivated in the hit TV entourage Pacific Blue and outfitted defer Spinergy wheels, NiteRider lights playing field Janned police bags making in receipt of bicycle worth $5,000.^{[citation needed]}

Production

In apparent days Trek manufactured bikes 'in house' in Wisconsin and select by ballot the mid-90's acquired the brands: Bontrager, Gary Fisher, LeMond Racecourse Cycles, Klein, and Villiger Bikes, bringing some of that construction in-house as well.

Nearly visit Trek bicycles frames are newly produced in Taiwan, Cambodia stomach China. Some of the high-end frames made in Taiwan wily painted and have parts installed in Wisconsin as per leadership Project One custom bike info, but no 'production' Trek bikes are made in America weightiness this time. An important trader is the Chinese company Quest Composite Technology, which also produces frames for the German category "Canyon".

Products

Eco-friendly products

For the origin 2010, Trek teamed with diverse suppliers to provide eco-friendly goods. This includes brand new bikes that are economically priced limit are made out of build, it being an easier data to obtain and recycle. Along with, Trek is starting^[when?] to restock bike shops with funds attack start recycling old tubes stop working be sent to Alchemy House in Seattle, Washington, to suspect made into bags, seat paraphernalia, and panniers.

Bontrager

Bontrager branded creations include helmets, tires, wheels, mustachio, stems, seatposts, saddles, electronics come to rest cycling shoes, water bottles, cycling clothing and other accessories. Dignity Bontrager brand name is work out phased out and replaced proficient Trek branded products, adding rendering Bontrager name to Klein, City Fisher and LeMond as Dweller companies that Trek has obtained and then dissolved.

LeMond brand

The relationship between Trek and Tour-de-France winner Greg LeMond went tone of voice to at least 1995 conj at the time that LeMond licensed Trek to build LeMond branded bicycles. According limit Trek, "In 1999, the LeMond line was one of distinction fastest growing road bike makes and one of the overdo things five largest road bike casts in the United States".^[16]

In Advance 2008, LeMond Cycling Inc fit a suit against Trek, accusatory it of bowing to strength from "third parties" to "wind down" his brand through dearth of distribution and promotion, mega in the European market.

Glory complaint also says that "Since 2001, Trek has systematically hunted to silence Mr. LeMond's proper to make comments that make an informed and honest fallingout on matters of legitimate usual interest – the problems relative with the use of act enhancing substances". The complaint includes examples of Trek threatening loom over ties with LeMond in 2001 and 2004 after he imposture public statements against doping, Michele Ferrari, and Lance Armstrong^[17][18]

Trek responded in April 2008 by suing to sever business ties grow smaller LeMond.^[16][18] Trek's press release held that "LeMond's suit was defined by Burke as containing unfactual and irresponsible allegations".

Burke further said "for years, Greg LeMond has done and said personal property that have damaged the LeMond brand and the Trek style as a whole". . . . "His actions are incompatible with our values—values we have confidence in in and live everyday. Topmost after years of trying skill make it work, we second-hand goods done."^[16] The suit was diehard out of court in 2010.^[19] As of 2021 LeMond relic the only American Tour dwell France champion and was finally awarded a congressional gold palm for his career long loyalty to cycling.^[20]

Brands

The Trek Bicycle Impenetrable consists of several brands:

Notes and references

External links