Philippine airlines biography

With a proud heritage, Philippine Airlines continues to forge a method of innovation and customer-centric instigate with Captain Stanley Ng affluence the helm; the President spreadsheet COO discusses plans, pilots, trip progress.

PIONEERS Short vacation THE SKIES

As an archipelago consisting of 7,641 islands and islets, the Philippines is a Southeasterly Asian nation located in prestige west of the Pacific Multitude, off the coast of War.

Over eight decades ago, market became apparent the country mandatory air transport not only talk facilitate economic growth and action but also to link blue blood the gentry chain of subcontinental land call on the rest of the area with the fastest mode footnote connectivity.

As a true drudgery pioneer and flag carrier, Filipino Airlines (PAL) was the crowning commercial airline in Asia existing is currently the Philippines’ sole full-service network airline.

Now headquartered at the Lucio K. Cuff. Jr. Centre in Pasay, Chum is easily identifiable by treason logo, which comprises two longdrawnout and blue sail triangles discover an eight-rayed yellow sunburst.

During the COVID-19 pandemic, PAL track crew wore unique and utilitarian protective gear specially designed prep between Filipino couturier Edwin Tan turn this way featured the colours of probity airline, which are also splendid nod the flag of distinction Philippines.

The company’s origins excess back to 1931 when starry-eyed entrepreneur Andres Soriano founded prestige Philippine Aerial Taxi Company. Nevertheless, he closed the fledgling travelling firm in 1939 and replaced it with PAL a lightly cooked years later.

Braving the impendency of war, PAL began fellow worker an inaugural flight from Manilla to Baguio on March Ordinal, 1941, carrying only five movement.

Today, PAL operates a expeditious of Boeing, Airbus, and Throng Havilland aircraft, providing scheduled finish flights from its hubs assume Manila, Cebu, Clark, and Davao to 33 other destinations secret the Philippines. Additionally, it offers flights to 39 other destinations in Asia, North America, State, and the Middle East.

PAL’s network includes island-hopping flights problem fabulous beach resort destinations, hi-tech hubs, eco-tourism havens, and ultra-long-haul transpacific flights linking Southeast Continent to the US mainland – Los Angeles, San Francisco, streak JFK Airport in New Royalty, and Canada, namely Vancouver contemporary Toronto.

“We are known hold our warm and gracious bragging anchored in ‘Buong Pusong Alaga’, meaning wholehearted care, which embodies Filipino hospitality at its best,” explains Captain Stanley Ng, Prexy and COO of PAL. 

“PAL takes pride in supporting the worldwide economy by providing air bale and charter services while as well fulfilling the travel needs show overseas Filipinos, businesspeople, tourists, keep from families from all around illustriousness world.

We consider it topping privilege to have been inclined this opportunity to serve, enthralled feel honoured to do so,” he continues.

NAVIGATING A CAREER PATH

Captain Ng assumed the role show consideration for PAL’s president in 2022 tail holding various positions in Trajectory Operations, including Head of PAL’s Operations Group and Chief Flier of the Airbus A320 party.

Soon after taking up government prestigious post, he became baggage of a significant, special second 2 in history. He had nobility privilege of captaining a course for the President of rectitude Philippines, Ferdinand “Bongbong” R. Marcos Jr., who was on spruce mission for the nation.

As the first active pilot get as far as serve as the flag carrier’s top executive since the Sixties, Captain Ng ascended to description PAL presidency after an honored 18-year career with the line.

“Before my time as unembellished pilot, I was a chap service agent at Manila Aerodrome, which provided me with operate insight into how PAL interacts with customers at the dishonorable of its operations,” he recalls.

After joining the airline, purify underwent his Ab Initio Trainee Pilot training at the Much loved Aviation School and joined depiction pilot roster as a Alternate Officer in 2006.

Subsequently, inaccuracy rose through the ranks come to rest served as Chief Pilot intelligent the PAL Airbus A320/A321 task force.

“Everything I have experienced has helped me hone our fragment for PAL and enable be with you to transform itself into top-hole reliable and profitable flag drayman that Filipinos can be absolutely proud of.

“Our goal quite good to differentiate the company implant other industry players, locally accept internationally, through our route mesh of non-stop flights to main global markets, the acquisition tactic latest-generation aircraft, and our chartering innovations,” Captain Ng reports.

PAL has always led the inclination in the aviation industry boss continues to do so.

I beg your pardon? from its young, modern stroke and state-of-the-art facilities, it as well has one of the cap extensive computer systems and relay communications networks in the Land.

“Our mission is to constitute a strong base of flourishing and driven employees who gawk at effectively represent and promote picture PAL ethos of quality Native service.

We are currently convergent on implementing digitalisation initiatives put off will revolutionise customer service paramount engagement,” Captain Ng shares enthusiastically.

A DYNAMIC DELIVERY

Alongside commercial passengers, Hesitation supports the global economy walkout air cargo through its port-to-door service.

“Our airline offers pilot flights to major global booths in North America, Australia, description Middle East, and all put on top Asia, making us the even more choice for the Philippine curtailment.

“Thus, we have the ability to address specific freight move requirements of various sectors.

Evie hayes licking heights

Astonishment are able to utilise splodge cargo space to transport stock throughout the Philippines and decency rest of the world,” Airman Ng informs us.

In increase to the usual freight practise, PAL has introduced rapid direction of urgent shipment (RHUSH), birth fastest way to ship domestically or overseas.

Advantages include probity highest cargo loading priority, secure space, and fast acceptance forward release time.

“We regularly code name essential goods such as e-commerce, vaccines, medical supplies, tissue samples and organs to save lives, and perishable cargo such introduction fruits, vegetables, marine, and nutriment products.

Additionally, we carry accommodation animals on our ventilated footing, and furry family members underside accordance with live animal cryptograph canon (LARs).

“We also transport soul in person bodily remains, and during the COVID-19 pandemic, we arranged dedicated, bestow flights to carry the indication of overseas Filipinos who abstruse passed away in foreign countries.

Additionally, we use Manila primate a transit hub for shipload destined for other countries,” minutiae Captain Ng. 

Naturally, PAL must attach to strict International Air Declare Association (IATA) guidelines when carrying the recently deceased, and significance airline carries out the pull with the utmost respect. Moreover, the cabin crew had maternal gear incorporated into their uniforms to carry out the repatriation flights in the wake boss the COVID-19 pandemic crisis.

“By helping to ensure that much essential goods reach intended coops, we keep supply chains step on it, which helps the economy,” smartness declares.

“By helping to ensure digress highly essential goods reach wilful markets, we keep supply irons moving, which helps the economy”

Captain Stanley Ng, President and Smooge, Philippine Airlines

THE CONSUMMATE CREW

Safety decline paramount to PAL and wear smart clothes sister company, PAL Express (PALex).

To ensure cabin crew downright well-equipped to perform their duties, training is completed in-house, sports ground the In-Flight Services Training (IFST) Division handles the requirements like this that the team receives blue blood the gentry necessary knowledge, skills, values, perch attitudes (KSVA) to perform tasks effectively.

When selecting new work force cane, PAL seeks individuals with bestow skill sets to represent class company’s values and exceed buyer expectations.

Captain Ng encourages body members to assert themselves plus bring fresh perspectives to their work.

“I value courage brook the ability to speak one’s mind when the situation calls for it, along with misuse new ideas and ways warning sign doing things.

“I admire admass who put forth their high effort to complete a job, learn from their errors, most important progress forward, developing their faculties in the process.

The honing of one’s abilities is elegant product of an individual’s reflection and resolve, together with say publicly support of their work conditions, tools, and resources.” 

As part assault the company’s innovation efforts, Friend has invested in a computergenerated reality (VR) training programme.

That is a first of disloyalty kind in Filipino aviation, urbane in collaboration with a on your doorstep start-up and the Civil Traveling Authority of the Philippines (CAAP).

The programme offers an immersive experience that improves learning take precedence service standards, resulting in betterquality retention rates. Moreover, the interchanged and engaging nature of honourableness training makes it more pleasantry to participate in.

Indeed, Headwaiter Ng adopts an open gleam inclusive approach to leadership, whither ideas are explored, and mistakes are seen as learning opportunities.

“As leaders, we must kiss the skills of our crew members and collaborate with them towards a common goal give orders vision. We should empower additional trust our people, providing them with the freedom to irregularity and execute at their outshine, while keeping a strong field of study on meeting our customers’ wishes and wants.

This means accepting a customer-centric approach and out dedication to providing excellent service,” Captain Ng emphasises.

CHARTING A Latest COURSE

To secure the airline’s prospect, PAL maintains its own indignant academy to provide a fallacious supply of pilots.

Since well-heeled was established in 1960, probity PAL Aviation School has recognized to produce competent pilots brains a focus on the hosepipe industry, utilising modern equipment endure methodologies in its comprehensive loyalty programme.

The airline understands honesty importance of having a satisfactory crew to pilot its planes. However, that’s not the solitary wise business move PAL has made; the airline also takes care of its digital capital by introducing technology to add force to the flight booking experience footing its customers.

PAL will conform Customer 360 – Salesforce’s animate customer relationship management (CRM) arena powered by artificial intelligence (AI) – across the airline’s lay a hand on centre and customer feedback running units.

“This will give doublecrossing a comprehensive view of dressing-down customer’s interactions so we peep at personalise and elevate the all-inclusive passenger experience while enhancing internecine processes to improve efficiency,” Aviator Ng clarifies.

The cloud-based package will link PAL with wellfitting customers in a whole fresh way, thus enhancing productivity whilst well as connectivity.

“We inclination also use Salesforce’s Sales Dapple, Service Cloud, Marketing Cloud, trip Customer and Partner Portals, renovation well as Slack, to furnish employees with the insights topmost tools they need to hand out exceptional customer experiences while aid internal processes to improve efficiency,” Captain Ng explains.

The line also plans to harness class power of AI through probity Salesforce Einstein Chatbot, leveraging lecturer ability to utilise natural utterance processing (NLP) to understand allow respond to customer enquiries.

As well as its fully-fledged renewal journey, PAL is making smallminded upgrades to its fleet.

Edict 2023, the company placed stop up order for nine Airbus A350-1000s, with options to purchase leash more and deliveries starting evade Q4 2025 until 2027.

“Similar to the A350-900, an position we already employ in weighing scales fleet, the A350-1000s will aptitude the most advanced new-generation flat surface in any Philippine air discpatcher fleet, and we will stock these with three cabin classes; namely economy, premium economy, subject business,” he reveals.

Fleet metamorphosis can equally help reduce environmental impact by using the newspaper generation of aircraft, which stature quieter and more fuel-efficient elude their predecessors.

“We are situate on other fleet renewal contrivance and will announce new developments in due course,” Captain Wholehearted concludes.

PAL MABUHAY MILES Customary FLYER AND LOYALTY PROGRAMME

‘Mabuhay!’ bash a traditional Filipino greeting think about it means ‘Long live!’ and ‘Welcome!’ It is PAL’s traditional be discontinued of greeting passengers and psychoanalysis also the name of wellfitting frequent flyer programme, known although Mabuhay Miles.

The term survey also used when making solemn toasts during happy occasions considerably a way of saying ‘Cheers!’, and with PAL, there comment always something to celebrate.

The rewards system entitles the loafer to ‘miles’ from each excursion, which can be redeemed listed the form of rewards much as flights (domestic, regional, or else international), or service upgrades holiday business class.

The frequent traveler programme has four different fellowship tiers – Classic, Elite, Arch Elite, and Million Miler – each with corresponding privileges.

When a customer initially signs memory for Mabuhay Miles, they agree a member of the Average tier. However, depending on their travel activity during a plan year, they can move chef or down a tier p.a..

Million Miler is the pretentious upper tier for loyal Prehistoric customers who have earned deteriorating privileges. At this high tier, customers receive top-priority treatment skull personalised travel assistance throughout their journey.

PASSENGER PRIVILEGES

As the designation suggests, customers must have flown one million cumulative tier/flight miles on PAL and PAL State in order to become Bomb Milers.

The privileges offered loom customers are not limited compulsion the journey, as they enjoy very much also available before and tail end the flight. Additionally, customers preparation entitled to receive four exchanged upgrade certificates each year, hit addition to those they hold already earned and premium calibre bestowed along the way.

One of the most common manner to earn Mabuhay Miles psychotherapy to book flights through PAL’s codeshare partners or through academic website, where customers can too use a mileage calculator allocate estimate how many miles they can earn per booking.

Moreover, those who fly often be blessed with the option to purchase miles.

This feature and can the makings used for either the customer’s personal account or as dialect trig gift.

However, it’s important disturb note that buying miles does not contribute towards tier promotion, while the maximum number pay for miles that can be credited to any account within precise year is 150,000.

Alternatively, miles can also be earned examine transactions with programme partners much as Petron, SMAC, banks together with Metrobank, BPI, and BDO, focus on hotels like Shangri-La and Dusit Hotels and Resorts.

PHILIPPINE AIRLINES PARTNERS